Running successful Facebook ads can get you new customers for as little as $ 0.05 cents per click. If you are wondering why more business do not take a shot at this opportunity to get new business the answer is simple… LACK OF INSIGHT…But have no fear Bimo is here to show you how!

First let’s look at the facts :

According to Merchant Circle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. But not everyone enjoys success with Facebook Ads — among the one-third of users who say they wouldn’t run another campaign, nearly 70% say that it didn’t work to acquire new customers.

 
Lets Get Started
 

1. Plan Your Approach Accordingly

Why do you want to run a FaceBook campaign? For more sales, more customers, more likes, or more fans?

Facebook offers a number of different ad options that work to achieve different objectives. If you’re looking to build awareness and grow your fan base, you might want to start with standard marketplace ads. These ads point to your Facebook Page and allow users to “like” your page directly within the ad unit. If you already have a sizable fan base, you might also try a “Page Like” sponsored story, in which the ad shows friends who have liked your Page.

When you want to promote a particular post from your page, such as a special offer or important news, you can also use “Page Post” sponsored stories to convert your post into a News Feed item.

But this approach isn’t limited to your own posts; Burnett also notes that “you can use Sponsored Stories — Facebook’s newest marketing tool — to help surface the word-of-mouth recommendations about your business that are already happening in the News Feed. For example, you can sponsor stories about people checking in to your business or “liking” your Page.”

Keep an eye on your CTR (click –through –rate) if your CTR falls below 0.05% then your ad needs tweaking.

2. Get Creative with Targeting

 
The Facebook ad interface makes it very easy to select the demographic profile of an audience you want to target, including age, sex, location, education level and interests, but it is also unique in its ability to micro-target very specific audiences.

While most advertisers come to Facebook with the traditional advertising mindset that says “more is better,” that isn’t the case with Facebook.When setting up your ad do not focus on the large numbers! This is a common mistake many advertisers make. In terms on making sales you need to target your ad. It is better to have a few thousand people who fit you customer profile then to have a hundred thousand people uninterested.
 

3. Choose Text and Images That POP

 
When designing your ad, Facebook recommends that you write clear, targeted ads with concise text that speaks directly to the audience you will reach. Be sure to highlight any special offers or unique features that differentiate you from the competition. If your goal is brand and company name recognition, Facebook also suggests using your company name in the ad title or somewhere in the body of the ad.
 
While your ad can include up to 135 characters,  sometimes a simple line does the trick.” For example, some experts recommend asking a question or making a bold statement rather than touting your features.
 
Either way, remember to include a call-to-action that encourages users to click on your ad and explains to the user exactly what you expect them to do when they reach your landing page.
 
The pictures you choose for your ad are also critical, since this is what will catch people’s eye, and you should think beyond your logo.
 

4. Create and Test Multiple Ads

One of the biggest mistakes I see business owners making is creating and running only one ad within each campaign, Even the smallest change in the words you choose or the graphic you use can have a large impact on the click-through rate for your ad, so it’s best to create multiple versions of your ad and test them to see which ad gets the best response.
 
Facebook makes this process easy: Once an ad has been created, you have the option to “Create a Similar Ad” and simply swap in a new picture or text.
Create up to 4 ads and test CTR
Have you run ads on Facebook?  Contact Bimo Today and let us set-up your Facebook Campaign…

This article explains how you can use Pay Per Click to your advantage… If you are currently not using pay per click and you own a business  YOU ARE A PPC BABY…

It is okay, we frequently come across clients who do not use or know about pay per click advertising and after a few weeks on our program they see it positively affecting their net profits.

Do Not Let yourself be one of the 1,000’s of PPC Babies in your industry. You will lose money, and you will get taken advantage of while your website gets pushed to the side by the “big boys.”

Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overpowering. If you are lost on the concept or you think it is foolish to spend money on simple clicks do not fear, you are not alone.

However, with the right know-how and the right pay per click strategy you can quickly understand why some businesses spend over $1 million Dollars a month on pay per click… Yes we did say $1,000,000 per month.
What you need to know;

Keyword tools??
If you have ran a ppc campaign in the past and have no clue what a keyword tool does… then  society has failed you. Keyword tools are essential to running a successful pay per click campaign.

Why??  With a keyword tool you get data on what words have traffic, how much the word costs per click, competition, and how many clicks you can expect. Running a campaign without using these free tools is childish.

Start with a local campaign
If you are a local business operating out of Ocala Florida you want to run your pay per click ads only within that area. Many people do not realize how to target their pay per click to location, and as a result they run out of money fast on useless clicks.

If you are a business that has a product or service you can deliver to a national audience we still recommend you start with a local pay per click campaign.
 
Pick the time when you want your ad to run

It has been my experience that running ads in the later hours of the night does not work for most of my clients. Know your audience for example: if your target customer is up browsing the web playing world of war craft at 3am then ads at this time are relevant. however most of the general population is in bed at 3AM.
 
Research landing pages

Also known as squeeze pages serve one purpose; conversions. Your pay per click ad attracts potential customers and your landing page should be created to the point out why your concept or service is amazing. If you send your pay per clicks to a boring page with no call to action you are wasting their time and your money.
 
There are many more strategies that come with running a successful pay per click campaign, here at Bimo Marketing we ask for 15% to manage clients campaigns. In other words if you spend $100 a month we would charge $15. If the information above is new to you then Bimo Marketing will save you thousands of dollars.

Thank you all for your hard work. Keep it up! Many more successful years to come!