Running successful Facebook ads can get you new customers for as little as $ 0.05 cents per click. If you are wondering why more business do not take a shot at this opportunity to get new business the answer is simple… LACK OF INSIGHT…But have no fear Bimo is here to show you how!
First let’s look at the facts :
According to Merchant Circle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. But not everyone enjoys success with Facebook Ads — among the one-third of users who say they wouldn’t run another campaign, nearly 70% say that it didn’t work to acquire new customers.
Lets Get Started
1. Plan Your Approach Accordingly
Why do you want to run a FaceBook campaign? For more sales, more customers, more likes, or more fans?
Facebook offers a number of different ad options that work to achieve different objectives. If you’re looking to build awareness and grow your fan base, you might want to start with standard marketplace ads. These ads point to your Facebook Page and allow users to “like” your page directly within the ad unit. If you already have a sizable fan base, you might also try a “Page Like” sponsored story, in which the ad shows friends who have liked your Page.
When you want to promote a particular post from your page, such as a special offer or important news, you can also use “Page Post” sponsored stories to convert your post into a News Feed item.
But this approach isn’t limited to your own posts; Burnett also notes that “you can use Sponsored Stories — Facebook’s newest marketing tool — to help surface the word-of-mouth recommendations about your business that are already happening in the News Feed. For example, you can sponsor stories about people checking in to your business or “liking” your Page.”
Keep an eye on your CTR (click –through –rate) if your CTR falls below 0.05% then your ad needs tweaking.
2. Get Creative with Targeting
The Facebook ad interface makes it very easy to select the demographic profile of an audience you want to target, including age, sex, location, education level and interests, but it is also unique in its ability to micro-target very specific audiences.
While most advertisers come to Facebook with the traditional advertising mindset that says “more is better,” that isn’t the case with Facebook.When setting up your ad do not focus on the large numbers! This is a common mistake many advertisers make. In terms on making sales you need to target your ad. It is better to have a few thousand people who fit you customer profile then to have a hundred thousand people uninterested.
3. Choose Text and Images That POP
When designing your ad, Facebook recommends that you write clear, targeted ads with concise text that speaks directly to the audience you will reach. Be sure to highlight any special offers or unique features that differentiate you from the competition. If your goal is brand and company name recognition, Facebook also suggests using your company name in the ad title or somewhere in the body of the ad.
While your ad can include up to 135 characters, sometimes a simple line does the trick.” For example, some experts recommend asking a question or making a bold statement rather than touting your features.
Either way, remember to include a call-to-action that encourages users to click on your ad and explains to the user exactly what you expect them to do when they reach your landing page.
The pictures you choose for your ad are also critical, since this is what will catch people’s eye, and you should think beyond your logo.
4. Create and Test Multiple Ads
One of the biggest mistakes I see business owners making is creating and running only one ad within each campaign, Even the smallest change in the words you choose or the graphic you use can have a large impact on the click-through rate for your ad, so it’s best to create multiple versions of your ad and test them to see which ad gets the best response.
Facebook makes this process easy: Once an ad has been created, you have the option to “Create a Similar Ad” and simply swap in a new picture or text.
Create up to 4 ads and test CTR
Have you run ads on Facebook? Contact Bimo Today and let us set-up your Facebook Campaign…