As a president of several companies that depend on leads, I can tell you it is the difference between success and failure. Today more than ever advertising has changed, for the last 40 years the advertising world has been about the same. The changes we have seen in the last 10 years have changed the game.
In-bound leads are more web based than ever before. Yellow Pages, direct mail, and newspaper ads are a waste of money compared to a professional web page, an aggressive SEO campaign, and a profitable pay-per-click program.
You may know your business very well, however without this new form of advertising you will be missing your mark. Your competition will gradually gain a larger market share, giving them more buying power towards advertising.
Today you need to have the internet to work for you. If you do not have $ Millions of dollars like the big companies than you need to hire professionals like Bimo Marketing that will tailor a program to fit your budget and your needs. No other form of advertising can match the power of the Internet. The choice is easy; start small and build, or stay stagnant and lose market share.