Have you ever paid to attend a trade show, only to leave with only a few business cards? If so you know how difficult offline marketing can be. This blog will tell you how to successfully generate offline leads with mascots and how we did it.
Find a Mascot
The first thing you need to do is look for a costume or local personality that will be able to represent your brand. Remember to keep it playful and simple! For example: if you have a lawn care business you can make a suit out of tuff grass easily and fairly inexpensive.
Bimo Marketing has been lucky to partner with Green Man Advertising to handle generating offline leads for our clients. The group is ran by the founders Mike and Nate who do an amazing job going the extra mile. I recommend giving them a call, because they worked amazing for our clients, and they are branching out to other parts of the U.S.
Create a mascot with purpose
Your mascot needs to have a goal set. A mascot standing in front of your business and waiving is ineffective. A mascot standing in front of your business that hands out coupons while directing walk by traffic towards your door is more effective.
The point is that is to capitalize off of the spark your mascot creates. Mascots do not close sales for you, however mascots generate curiosity they generate interest, and unless you have a plan to compliment the mascots efforts you may be wasting time.
In the case of our clients Bot Revolt, the Green Man Advertising team did an awesome job creating purpose. They executed 3 key functions:
1. Get into pictures- They posed for as many pictures as they could with visitors and press.
2. Hand out cards ( and get cards) In a business scenario it is important to also gather business cards for follow-ups after.
3. Get people to our sales staff- The Green Man Advertising group did and excellent job getting prospects to our sales staff. In fact a good mascot will have your sales staff overwhelmed at a trade show or business affair.
Social Media Loves Mascots
Business is changing. Companies now create commercials while considering the impact it will have on their twitter handle. Yea, social media is a big idea that is why it is important you use you offline lead generating mascot for your online social media accounts. Post pictures, create web videos to promote this mascot to a higher level. Fun is better.