Marketing is a strange and wonderful science. It’s origins likely go back earlier than mankind. It can be found in nature, employed in the most subtle and intricate ways. The gorgeous colors in flowers aren’t there just to be pretty. Birds and bees (unlike dogs) have color vision, enabling them to seek out the most [...]

There’s plenty of debate as to which of these two popular marketing methods is better than the other. In reality, both SEO AND PPC are essential to online marketing visibility, and they complement each other nicely. Though the two work hand in hand, I believe one is ultimately superior. Below, I will compare some pros [...]

Marketing takes many different forms but at the core, you have to talk to people. You have to intrigue them and make them need to know more. Pay per Click advertising is a method of Search Engine Marketing that can have immediate results. But to maximize the conversion of those text ads, it’s all up [...]

Team building skills are critical at Bimo and for any group aiming to accomplish amazing things. Teams can do what individuals can’t on their own. Focusing multiple contributions and then meeting universal goals is an exhilarating experience in synergy. This beautiful feeling will strengthen the bonds between team members and make the team even more [...]

Some of you may have heard this phrase before. In terms of Search Engine Marketing, this is a serious call to action indeed, if not a maxim for the industry in toto. SEO is all about getting the coolest kid on the playground (say…Google) to recognize, respect, and think your page is cool too. Then [...]

There are many ways to market your ideas. You have to touch people, activate something within them. Fill a need. There’s plenty of fun to be had pursuing this goal. Perhaps the only thing to avoid is stagnation. True innovation inspires everyone. Here are a few suggestions, some web based, some street, to stir up [...]

Bimo, at one point or another, has used most of the industry known methods to generate leads. Affiliate networks, media buys, print, convention booths, telemarketing, email newsletters and campaigns, SEO, PPC, CPM, banners – you name it, we’ve done it. And we’ve found, as we’ve refined our process, that a lot of it isn’t worth [...]