The key concept to successful lead generation is to understand that your leads are actual people. If you use methods to get the most “data” you can, you are practicing poor lead generation and you are probably wasting a lot of money.
What do I mean by this? Simply put, you must recognize people are actually filling out your forms and looking for a service in return. You must guide your user through and give them a good experience in order to get higher conversions, below are some examples I think can help you out:
Try to put yourself in your users shoes
. Have you ever had an need and you used Google or yahoo to fill the need? Odds are you have used one of the search engines to find a service you needed immediately. The next time you use a search engine to find something PAY ATTENTION TO DETAIL: The ad, the landing page and how your personal information is taken. Spend one day just focusing on your user experience when you are generating the lead. Your goal is to tweak your page/ ad so your have a better user experience, this will increase conversions!
Alter your pitch to your different visitors
. We all know we have different users who seek our services, but are you creating multiple ads and pages catered to the uniqueness of you users? We have different ads and different pages for the same service in order to boost our conversion rates. Users find things better, more relevant and more helpful and that leads to higher conversion. For example if you run credit repair campaigns have a page targeted on credit repairs impact on home buying, and have another page targeted on car buying. It might take a little more work, but you are sure to see higher conversions!!
Use other lead buyers to buy leads you cant use
Monetize your leads, This is the key to high conversion rates. If you generate debt leads, but you get a lot of clients you cannot sell such as people looking for loans or grants. Do not write this off as a bad lead. However have an outlet to sell this lead, contact a company who needs these leads, even if you can only supply them one or two a week they will buy them! This will greatly improve your conversion rate!
At the end of the day, our role as ‘lead generators’ must evolve. Optimization is just not enough. As lead generators, we need to view ourselves more as manufacturers. We take a raw good (internet traffic) and we shape it, chisel it and add to it until a final product is created: a lead. The better we can supply our buyers the more valuable our brand becomes.