My grandmother’s friends have their own blog.
The statement above is true, many people today own a blog. Why? Because it is easy to create and it is a great way to connect and share your ideas with the world.
Some blogs are 100 times more popular than 1 million other blogs. Simple because the blogs were optimized to be found. It is like a rolling snowball, you get one visitor then two then 3 thousand. A popular blog gives you more power in the world… and oh yeah ($$$$). Below are 10 tips to optimize your blog.
Do Not Use the Default Design- the top 100 blogs are designed to be different. Having a blog that looks good will get you repeat visitors alone. Customize your header, this can cost you less then $5. I recommend getting a simple design on a site like fiverr.com.
Change you post link structure- if your posts has some thing like /p2? at the end. You need to change your post link name. To do this you need to edit permanent link structure, change it to %postname% . By doing so your post link will have the same name as the title of your blog! A good site to learn more is http://codex.wordpress.org/Using_Permalinks
Optimize anchor text- click here links are so 1994. Make sure you are filing in your alt tags correctly…. alt=”put something relevant here.” Visitors will click if they know where they are clicking.
Post often- Keep a theme to your blog, but don’t overkill it. If your blog is about growing peyote, post often about peyote, but add a post about how native American history has influenced modern day medicine.
RSS Feeds can be better- If you do not offer an RSS Feed on your blog you are writing the blog for yourself. There is so many benefits to indexing your RSS feed, this is Blog SEO 101. Set up your RSS Feed, place it in the above the fold of your blog, submit it to any of the 1000 blog feed sites. You will find your blog appearing on more and more Google searches each month.
Write from the heart- I had a buddy in college who would write curse words on his term paper (in a graceful way) you would think he failed, however he got paid to tutor English writing by the college. People are people, speak from the heart and your blogs will make more sense to them.
Plugins increase visitor experience- Share button plug-ins, gravity forms, survey plug-ins the list goes on and on. Plug-ins give people more interactions and better experiences on your blog.
Ping other Sites- similar to submitting your RSS Feed when you ping other sites you say to them: “Hey I have a new great post on my site… Let the world know.” Try submitting your new posts to sites like Technorati and FeedBurner.
Offer posts via email- Some people do not understand RSS Feeds or just do not want to use them. Instead offer them an email service to receive your new posts. The most popular service to do this automatically is FeedBlitz.
Create good categories- try to get away from “uncategorized” blogs. Nearly every blog has an uncategorized post, not because the blog content is really irrelevant but because uncategorized is the default choice in word press.
If you own a web blog and would like to learn more how you can optimize it give us a call.