Below I intend to give you 3 fast techniques that are sure to get you real estate leads. Learn these three techniques and you will fly past the competition within days.
1. Be Visible to the Worlds Wide Web
clearly, out of sight out of mind applies to the web too! Your business visibility is how you get traffic…so point #1 is to focus on visibility. Search engine optimization is such a huge topic among real estate agents because it creates visibility. The more visible you are online, the more likely people will be to find you.
Visibility is the first step to generating real estate leads.
2. Be Valuable to customers!
Real Estate agents who are most successful with lead generation are those who understand the concept of perceived value. When a person perceives something as being valuable, they naturally want that thing. If you have the ability to get mortgages quickly then mention it!
For example; create a free report with a catchy title to offer to potential prospects. Make the report so interesting that anyone moving to the area will need to read, and will acknowledge you as valuable agent after reading it. If you sell beach front properties a title such as “Miami Fishing Spots for Men & Shopping Spots for Women” (exclusive locations inside).
To take this approach even further, you can add a visual element. Have a graphic designer create an eye-catching cover for your report, along with some thumbnail-sized versions to put on your website.
This is one example, online real estate leads come from value
3. Build Trust
People don’t trust strangers, pretty simple. So if you cold call people as a stranger, you already face an uphill climb in terms of real estate lead generation. The key, then, is to inspire trust among your target audience, in return they will take in your pitch and some will call you.
How do you generate trust? Testimonials help, especially when you use the former client’s full name, photo, and neighborhood. A long track record helps too, as do professional certifications and sales awards.
Blogging is a good way to build trust from site visitors.