Let’s use a online cupcake business as an example. You own a cupcake website and your website was created
in your likeness. When you look at it you see the message YOU want to send out. However, what do others see when they visit your cupcake website? I am not simply talking about how they read your text…
Do you know your website may look completely different depending on what browser your visitors are using?
In fact there are over 59 different browsers. Do yourself a favor and use websites like Browsershots .org to visually see what your website looks like on different browsers. The results may shock you. Many websites look distorted on Internet Explorer, and considering this is one of the most popular browsers you will need to fix the problem. Most of the time the fix has to do with your document type at the top of your code.
Do you know what a bounce rate is?
If you do not have Google Analytics set up on your website I advise you stop what you are doing right now and get it set up, it takes 5 minutes to set up. Analytics tells you everything about your website… Yes, everything. It will tell you the bounce rate ( the % of people who leave your site immediately) if you have a high bounce rate your page needs to be fixed! Any rate over 65% needs tweaking.
Where does it rank?
If you have a webpage and you do not rank for a term on Google, Yahoo, Bing, or Aol your site will NEVER be seen. Translation: you will not get new business because people can not find you.
Visit mikes marketing tools .com and use the FREE rank checker tool. For example if you have the cupcake store in Boca Raton Florida. Your keywords are ‘Florida cupcakes’ or ‘Boca Raton Cupcakes’ to start. If you do not rank on the top 100 pages contact Bimo for a consultation ASAP.