Technology and concepts are changing so rapidly that it is difficult to keep up with everything. The biggest challenges will be aimed at advertising and marketing. If you own a business then chances are you own a webpage or are thinking about it. With the advent of the internet many advertising dollars are being directed away from traditional media such as direct mail, yellow pages, newspapers, billboards, radio, and television advertising.
Okay you have a website and it is pretty good, but where is the traffic?
Having a webpage is a start but without SEM search engine marketing. It is like having a high power engine without gasoline. You need to drive your page so it ranks high on the search engine. SEM includes SEO (Search engine optimization) Banner ads, Pay-per click, keywords and many other creative techniques that will allow your competitors who are not using SEM.
Specializing in SEM is what Bimo does. SEM brings our clients profits many times the cost of the service. The firms that utilize an effective SEM program will eventually dominate the business generated by the web.
The handwriting is on the wall, the future is now, Bimo makes more and more options will be available to you. Such as mobile marketing, sms marketing, and customer service tools that will promote your business. Top spots on Google for heavy traffic terms generate over $100,000 in profits a month.
The best way to judge if SEM is for you; take all of the forms of advertising such as yellow pages, newspapers, T.V, radio, bill boards, direct mail, and SEM. And rate them on a scale of 1 (best)to 10(worst).
- Is it aimed that the right target?
- How long does it stay in-front of your prospects?
- What is its flexibility? (can you alter the message daily?)
- What is the cost per profitable contact?
The one with the highest score should get the bulk of your advertising dollars. The internet will eventually make all other forms of advertising obsolete.